Monday, June 15, 2015

Warhammer is Dead, Long Live Warhammer

For those that haven't seen it, here is the email from GW to North American retailers that Brad (rhellion) Schwandt posted on Twitter Friday:
“Good afternoon,
Games Workshop is launching the Age of Sigmar – a completely new system – on July 11th. You can start promoting the Age of Sigmar in your store today!
What is the Age of Sigmar?
  • The Age of Sigmar is a brand new system that continues the End Times story
  • This system is a great way for new customers to start collecting fantasy miniatures
  • Existing customers will be able to use their current miniature collections and add to them with the Age of Sigmar
 It is a continuation of the story line, but not going back to the old world. 100% of the models available now will continue to be supported. The audience for this launch is not the dwindling number of Fantasy players, but for EVERYONE including the veterans but with the idea that this isn’t “just” 9th edition which will just loose them more players but a whole new mechanic to draw people in.

They are actually doing trade shows and cons this year to drive interest in the game.

This is a continuation of the story of End Times but NOT the old world. If a model is currently for sale by GW it will be usable in some way.

I don’t have confirmation of the horrible “reality bubbles” rumor, but he (HIS GW REP) is going to ask about it.

I’ll be getting significantly more info the week of the 29th, with the idea of doing a build up event the week of the 4th.”

If this is true - and no reason to think it is not then we are looking at a new game rather than incremental move to v8.5.

Looks like GW have decided it is "bite the bullet" time and that current player base is unsustainable.

Disappointing for those of us who liked 8th. Guess we'll have to see what they come up with re AoS.

Interesting next month or so.


  1. "the dwindling number of Fantasy players"
    This line seems out of character for anything GW corporate.

  2. Situation no change really, in that whatever comes out to 8th needs to be good enough to fill those shoes. Otherwise why would any of us persevere with it?

    I'm hopeful it will be. GW has written some good stuff over the years, and while I don't think it ever reached its potential, their games have been good enough to rope me in.

    I don't think I'll buy AoS on release though, I might watch it for a while and see if it suits me.

    1. Hmmm...with you there Tane. I'll also just wait and see. Just a little over GW and their "lets keep 'em in the dark and ignore 'em " policies. Their disconnect with their player base is probably the reason for the "dwindling number of fantasy players"It will be interesting to see if that changes at all.

  3. It's been a good run, from my first Chaos warrior out of HeroQuest to the Archaon:End Times hardback, Warhammer has provided immeasurable enjoyment. It's so hard to say goodbye to yesterday (G.C. Cameron).

  4. just a crazy prediction but there will be some good stuff (probably models), some stuff that is ok, and some stuff that won't work. Loads will say that they love it/hate it without trying it and some will declare it the most evil thing that ever was, ever, ever, ever. It took Warhammer a long time to reach 8th edition (which I loved, far more than 7th or 6th editions). To expect a new version 1.0 to beat that one is probably a longshot (but I remain hopeful). Regardless of game rules, edition, or which army I choose, etc. my personal biggest nemesis will remain not having enough time to paint or play or hang out w/ my friends who paint and play. Good luck to all hammer-heads!