So yesterday I was wondering....Have Mantic been playing an incredibly well planned long game or have they just got incredibly lucky?
Mantic was effectively up in running in 2009, I believe, and over the intervening years they have brought a number of games to the market. I am aware of first hearing about them on the Podhammer podcast when the host was provided with an Elf army by Mantic. From there they launched the first edition of Kings of War and then Warpath. However I think the real growth for Mantic came when they used Kickstarter to launch their follow-up games, Dreadball, Deadzone, Mars Attacks. Since then through clever use of Kickstarter - effectively using it as a pre-order mechanism for upcoming releases - they have continued to grow.
All their main games seem to have a GW equivalent and you don't need to be Einstein to deduce that a lot of their growth has been symbiotic (the less charitable would say parasitic). But the Deadzone terrain was great for Necromunda or 40k, Kings of War for Warhammer Fantasy etc.
So the use of parallel products and Kickstarter has allowed a critical mass to develop.
In what must be the greatest case of opportune timing GW chose 2015 to retire Warhammer and replace it with a skirmish game. Suddenly there was a hole in the market for a massed combat Fantasy wargame. And this occurred just when Mantic had run a successful Kickstarter for the second edition of KoW and were about to launch it to the market with associated expanded model range. You've got to believe that Ronnie Renton gets up every morning and thanks whatever deity he believes in for that move by GW and its fortunate timing. Insert piece here about how it's "better to be lucky, than good".
The timing of Mantic's responses suggests that the products were in train anyway but they must incredulous about how good their timing was.
The release of Uncharted Empires continues the run. The planning for this was well underway when Age of Sigmar dropped but you've got to wonder whether they had a whisper because this must be like winning the lottery two weeks in a row!
The Company has largely not put a foot wrong in the last18 months in their releases or their timing. Certainly they've been helped by GW but unless they are incredibly agile they must have had a got long term plan in place.....the success of which has been magnified by good fortune.