Monday, May 23, 2011

Wayland Games - Fighting the Good Fight!

And from Wayland's Facebook page here is their response. The key point in bold.

Hi Everyone,

Before we start, if you'd allow me to present a little background about Wayland before we get into the meat of the issue I'd be grateful.

We laid out our little web store back in August 2008, our beginnings were humble, with my brother and I packing orders in a spare room. It wasn't ideal but it was what we had to start with and we grew and grew through the continued business of our loyal customers through four warehouses to our current location. In thirty three months we have gone from a spare room in Essex, UK with my brother and I packing boxes to a global operation with fourteen full time staff which is now positioned as one of the largest if not the largest independent hobby retailer in the world. We run our business today as we always have done, in a professional and ethical manner both within the letter and the spirit of the law. Almost all suppliers like us, customers enjoy our openness and service-oriented outlook and whilst we're realistic enough to know we're not by any means perfect we will always strive to improve to ensure our central tenet of great prices and better service.

Managing such growth has been far from simple; we have experienced growing pains like any business in any sector that has exploded in market share terms. Our growing pains have also been more painful as we continually seek to adjust to a shifting commercial landscape from our dominant supplier, Games Workshop. Like many of you, I believe that Games Workshop produce a fantastic product which gives endless joy to countless people. I am proud to be associated with them. Unsurprisingly, therefore, I read with real concern the statement by the CEO Mark Wells over the new trade terms which effectively prevents us selling Games Workshop supplied products outside Europe. Mark’s statement can be found at:

Mark seems to be clearly of the view that on-line retailers (and we are not purely that, of course given our bricks and mortar presence) “free ride” on the back of Games Workshop’s bricks and mortar outlets. We have sought over the years, and I thought with some success and recognition, to demonstrate to Games Workshop the value that we provide not just in terms of sales but also in terms of pre and after sales service (not to mention our activities at trade fairs), which is clearly equivalent to the service that is provided on the “ground” by bricks and mortar outlets. Quite aside from the legality of Games Workshop’s actions, we are confused by the commercial attitude of Games Workshop which hampers our ability to sell to hobbyists to the clear disadvantage of both Games Workshop (albeit maybe not their retail arm) and the hobbyists themselves.

I will not air anyone’s dirty laundry in public. Therefore, I am writing to Games Workshop separately (its board, lawyers and their principal shareholders) to share my concerns in greater depth. I hope that commercial common sense will prevail and that we can continue to work with Games Workshop to expand their market and bring a great product to as many people as possible at the best price possible. After all, Games Workshop not only has a clear responsibility to the market but also a clear responsibility to its shareholders (which, after all, could be you and me!).

In the meantime, we believe after the announced terms are implemented we shall be able to continue to offer all of our loyal customers the same product range that we offer today. There may be a small lead time to implement but we've been given a rather short period to react. We will comply fully and completely with the new terms and conditions of sale imposed upon us and will not contravene them in any capacity whatsoever (albeit we would not wish that to be seen as acceptance of their legality), all we seek to achieve is that customers both old and new are able to benefit from our view of the market wherever they are located. We all love our hobby.

Over the next few weeks we'll be providing updates as to how the process of implementing these changes is coming along, the chances are we'll use Facebook to disseminate this information as it is a great platform for customers to interact with us and each other.

We look forward to continue to serve you and we always will.

Keep on Wargaming.


Wayland Games

I know who'll be getting my future hobby dollar.....and I urge everyone else to support them as well.




  1. O man, did I really only just get that Aliens reference. Talk about slow.

  2. They will have to be very carful Pete or GW will just cut them off.

  3. Yes, stupid nose, stop spiting my face. GW need to address the PROBLEM that Wayland solved for us.

  4. I am also excited about the announcement that they are changing thier site. Thier current one ... could do with some work.

  5. I'm confused, in bold they say everyone will still be sold to, but just below that they say:

    We will comply fully and completely with the new terms and conditions of sale imposed upon us and will not contravene them in any capacity whatsoever (albeit we would not wish that to be seen as acceptance of their legality)

    which very clearly precludes them selling outside of Europe.

    I'm sure this is legal doublespeak to protect themselves I just don't quite understand how it works in this case.

  6. Yeah, that confused me as well, Blaise.
    The 2 statements seem completely contradictory.

    At least Wayland seem more willing to put up a fight than Maelstrom, though.

  7. Well if you deliver to a UK addressed mail forwarding service and they just happen to forward the goods outside Europe then, depending on how the supply contact is worded, you have complied with RAW (but not RAI).
    I queried with Maelstrom if they thought the supply contract terms from GW were legal, they replied that litigation is too exopensive to contemplate. Which probably means that they think it is but cannot afford to challenge it.

  8. It could also mean that Wayland are making organisational changes which allow exports outside the EU, but still abide by the letter of the GW supplier contract.

    Awaiting the updates on this with anticipation!

  9. On the topic of Wayland, go and like their facebook page. They have said they will put up a new voucher when they hit 5000 likes (currently at 4930) and it would be good to get that before the price rise!

  10. Hi Guys! As promised on this momentous occassion of achieveing 5000 likes on Facebook we'd like to give something back to all of our loyal fans and offer FREE WORLDWIDE SHIPPING on ALL orders over £20.

    We'd like as many people as possible to benefit from this offer so please feel free to post the link to this page (just the link though please, rather than the code itself) to the blogs and forums you frequent on the internet.

    Thanks again for all your loyal custom and suppport

    Keep on wargaming, wherever you are!

    Wayland Games.

    Voucher Code: HELLO-ROW